Lengthy long gone are the times when Ryan Serhant was once simply promoting Pristine York’s million greenback listings on Bravo.
Since changing into a celeb of the tiny display again in 2012, Serhant has became his identify right into a emblem and constructed an empire of character that combines media (books, TV, TikTok, even schooling) with the hard-nosed industry of actual property.
In 2020, all over the upheaval of the pandemic, he left the NYC brokerage NestSeekers to starting his personal company, merely dubbed, SERHANT — what else?
Since later his company has grown to 600 brokers running no longer best in Pristine York, but additionally in Connecticut, Pristine Jersey, Pennsylvania, North and South Carolina, Georgia, Florida and in different places.
Utmost future, the company did greater than $4 billion in gross sales.
Now, nearest to dealer, CEO and founder, Serhant is including manufacturer to his industry card with lately’s premiere of “Owning Manhattan” on Netflix.
“After selling real estate for 12 years, I decided to start my own company,” Serhant says within the intro to the eight-episode layout. “And if you can’t sell, you can’t be here.”
Next two years of filming, the display takes audiences inside of Serhant’s brokerage to gawk on the cutthroat pageant to get up to the lead in the one manner a dealer actually can: by means of promoting its lead homes.
A lot of the drama facilities round his group’s fight to proceed the company’s crown jewel record, the 17,545-square-foot penthouse of 217 West 57 Side road, aka Central Landscape Tower.
The best place of abode, with the best terrace, on the earth, it’s these days available on the market for $195 million.
“Welcome to the most expensive apartment in the world,” Serhant tells his brokers within the layout. “The first one to get it sold, you’re going to get $10 million. So it’s time to step up and sell!”
Now, that’s what we name motivation — and talking of, we requested Serhant to proportion the goods that book him aspiring and on the lead of his recreation. Take a look at them out underneath.
“The only thing I love more than wearing a suit, is wearing a sweat-suit. Whenever I wear my Eleventy ‘sweat’ suit jacket, people always ask me who makes it.”
“I’m all about efficiency, even when I sleep, and I am always on the move — whether it’s running to showings, or running my company. So the WHOOP activity monitor is amazing for tracking my fitness. Knowing where I stand with my workout and sleep helps me stay optimized.”
“I am meeting with clients, developers and seeing properties all day. I use these headphones for everything: to take calls on the go, work out, and everything in between.”
“I can’t talk about my favorite things without including a Netflix subscription to binge watch ‘Owning Manhattan,’ of course!”
“Guess what? I take my skincare really, really seriously. I had acne growing up, and swear by this brush combined with a cream cleanser. This is a product that changed the game on my skin (and here is my YouTube video about my skincare routine!)”
“Workouts are non-negotiable for me, so a good workout shoe is essential. Lately, I’ve been wearing Nobull.”
“After a good workout, I need to refuel and I always have a shake made with two scoops of chocolate whey protein powder. I’m currently into Optimum Nutrition, which the Olympic weightlifters also use, which is cool because then we have something in common.”
“When I first started out in real estate I used to wear fake luxury watches. Now, I’ve upgraded to this one, which I love because it’s lightweight and goes with everything.”
“I’m traveling non stop these days — whether it’s to Australia for a keynote speech, to Palm Beach to scope out multimillion dollar mansions for my buyers, or to Greece with my family — so a good travel bag is essential. Both my wife, Emilia, and my birthdays are in July, so we love this brand.”
“Staying connected with my family while I’m traveling is the most important thing to me. I use the Lovebox to send messages and pictures to my daughter, Zena, so she knows I’m always thinking of her.”
“Being a salesperson is not for the faint of heart, which is why I created an education platform. ‘Sell It’ is detailed and practical sales training for everyone. You don’t need a fancy college degree to be successful in sales, you just need this subscription to our educational content.”
“I spent two years writing my third book, and a decade of work living it and building it. ‘Brand It Like Serhant’ shares my system and blueprint for helping entrepreneurs and ‘solopreneurs’ build their personal brands.”
